Recently Mahindra carried out the “Goodness Drive” a 5,000 Km drive unforgettable journey supposedly “never carried out in India”… except for

1. Unknown to Mahindra such a drive had been carried out 6yrs earlier in 2009 known as “Climate Solution Road Tour“when the car was known as a 2-seater Reva and traveled 3,500 kms to 15 Indian Cities. Now this was at a  time when the Internet in India was more slower than fast, social media was just about getting noticed, people were not yet familiar with the word “viral”and US regularly used to top the list of Internet users in the world. Not any more things have changed a lot and that required an update.
2. An updated version of the original idea with 4seat E2O drive was proposed on January 2014 as a 2,500km-in-16-days by PlugInIndia‘s which also had Bradley Berman’s PlugInCars in the team for international exposure…
3. Mahindra never replied to the proposal…. Then one fine day in Nov 2015 those involved  get an electric “charge” to find the same plan renamed, reproduced as “Goodness Drive”… Continue reading →