We at PlugInCaroo strongly feel that the loss in sales in Ola has occured due to 2 BIG reasons:
- 1. BaaS effect: Ather and Hero deployed BaaS Offer which reduces price of the vehicle by almost 50%. So …
We at PlugInCaroo strongly feel that the loss in sales in Ola has occured due to 2 BIG reasons:
Suzlon Energy has transformed from a debt-ridden company into a lean, growth-focused renewable energy player. With new technology, strong financials, and global ambitions, it is once again positioning itself as a serious contender in the wind energy sector.

Advantages of Suzlon Energy:
Continue readingThe German Transport union is demanding shorter shifts, longer rest breaks and higher pay for night and weekend work even as cities grapple with budget constraints.
Little do they know that smart metro trains today… run automatically without any staff to run them… in all metros… post 2020. Companies are planning to reduce workforce because of Union pressure.
Germany the giant of machine era today seem old, lethargic… two decades behind ASIAN tech-country.
Indian tech companies are pressing for 12 hour work days… and here they want breaks. Our Govt departments worked liked that 20yrs ago.

Alexander the Great came in search of a LAND in the EAST… where the sun sets. There his Greek mystics told him he would find Ants that turn sand into gold.
In this quest he came almost till Jhelum River. Lost his famed phalus… oops… lost his famed horse Bucephalus in a duel with a small time King Porus… somewhere on the border of India… (Porus a guy who was so small in fame that there are absolutely no records of him in India except Alexander’s version). It was Alexanders most difficult fight… even came close to death…. Porus didnt kill him as Alexander had fallen from his horse and was laying unconcious before him… Porus lets him live as it was against the laws of Fair warfare … Alexander returns the favour. Shortly after that…
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Jan 2026 – Unbelievable but true!
This is not a sudden phenomenon see the trend over last 5 yrs below:
Continue readingइन्वर्टर क्या होते हैं?
इन्वर्टर एक इलेक्ट्रॉनिक डिवाइस है जो बैटरी जैसे सोर्स से डायरेक्ट करंट को अल्टरनेटिंग करंट में बदलता है।
आधुनिक इन्वर्टर स्मार्ट होते हैं और AC मेन पावर को DC पावर में बदलकर खत्म हो चुकी बैटरी को रिचार्ज भी कर सकते हैं।
कई कंपनियाँ सिर्फ़ इन्वर्टर देती हैं और बैटरी दूसरी कंपनी से लेनी पड़ती है। फिर आपको इन्वर्टर की पावर रेटिंग के हिसाब से बैटरी की संख्या मैच करनी होती है। इसके बाद आपको किसी इलेक्ट्रीशियन से अपने घर की पावर लाइन से सिस्टम सेट अप करवाना होता है। कभी-कभी कंपनियाँ यह सर्विस एक्स्ट्रा कीमत पर देती हैं।
ओला शक्ति एक स्मार्ट और इंटेलिजेंट यूनिट है जिसमें इन्वर्टर और बैटरी केसिंग के अंदर होती हैं। आपको बस इसे अपने घर के पावर सॉकेट में प्लग करना है।
जब पावर कट होता है तो …
Continue readingAwesome Dirt bike with height adjustable seating… and removable batteries… although marketed for the kids… would be a huge draw for Gig Workers.
Continue readingFor years, India’s EV scooter market was stuck in a tug-of-war between premium positioning and mass affordability. Ather leaned premium-first, Ola chased flashy launches, and Hero MotoCorp cautiously dipped its toes.

Both Ather and Ola had bigger battery packs… well supported by FAME2.
Then Govt pulled the plug… no more FAME2 Subsidies.
Then Govt stabbed entire EV industry in the back… just like Kattappa did… pulled the rug from under EVs feet… Diwali 2025 will always be remembered as PUTIN’s Diwali gift… 10% discount in GST for Petrol Scooters and 0% discount for EV sector. No subsidies for EVs… nothing… NADA… kuch nahi… sampla… baad me jao EVs… kinda attitude.

As a result eScooter sales have been flat … first time in decades. The greatest pain was suffered by the electric 2-wheeler industry… and one particularly INNOVATIVE COMPANY… OLA ELECTRIC… Ather and Hero escaped this avalanche because they had early in the year just launched BaaS. Ather was first to introduce it… Hero which is already invested heavily in Ather Energy went along with this technology.

Ather introduced Battery-as-a-Service (BaaS) in India — a scheme that slashed upfront costs, shifted risk, and turned batteries into subscriptions. The eScooter’s weakness became its strength… the expensive Battery now became its strength.
A Rs 156,000 Scooter might seem very expensive for the lower middle class who primarily make up the main scooter customer. But under BaaS the price of Rs 80,000 is deducted from the scooter price and the customer can buy the scooter for just Rs 76,000 and agree to pay at Re1/per km.
Over 20yrs the scooter might do over 2,00,000 kms and earn the company Rs 2,00,000 in BaaS revenue.
The batteries will earn at least 3 times more over the lifetime of the scooter that the scooter itself. Suddenly, scooters weren’t just vehicles; they were annuities on wheels.


Ather and Hero have turned scooters into streaming services on wheels. You don’t buy the battery; you subscribe to it. Instead of binge-watching shows, you binge-ride kilometers.
The upfront cost is low, but the recurring bill keeps rolling — much like your monthly OTT subscription.
The difference? BaaS subscription comes with wheels, warranties, and a resale guarantee.