Data is the new oil… how companies refine it… defines their legacy.

Ather Energy, India’s trailblazing electric scooter manufacturer, has shown that customer data can be harnessed ethically and intelligently to elevate user experience, drive innovation, and build trust.

Meanwhile, Zomato, a household name in food delivery, has come under fire for allegedly using customer data not to serve, but to squeeze—charging different prices for the same service and layering fees in ways that feel more exploitative than empowering.

Big salute to Ather… huge respect…to Tarun and Swapnil and all others at Ather….

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