Suzuki caught flat footed in Indian EV race

As India appears to be focusing on pure electric vehicles in a shift away from supporting hybrid vehicles Suzuki CEO , Toshihiro visualizes the future.

As the industry shifts towards EVs (electric vehicles), when it comes to India, our volumes are so large that I worry that we could be caught flat-footed if there was a sudden shift towards electrification” Suzuki CEO , Toshihiro said.

Suzuki, which makes the  Baleno compact hatchback and…

the Vitara Brezza compact SUV, dominates the Indian market through its majority stake in Maruti Suzuki India Ltd, the country’s largest automaker, but neither produces battery-electric cars at the moment.

Current sales of electric cars in India remain negligible, mainly due to the high cost of batteries which make the vehicles  (Rs 10,00,000 or US$15,000) out of reach for many buyers in a country where entry level cars cost just Rs 250,000 ($3,868). Lack of charging stations and lack of awareness of EVs are other factors that used to slow down the introduction of EVs.

But things are expected to turn drastically within a decade (2027) and Suzuki & Maruti could be pushed out of the race completely… just like Suzuki CEO , Toshihiro fears.

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