Hero MotoCorp has created a startup within the organization to promote innovation and disruptive thinking.

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The Delhi-based company which… is India’s largest two-wheeler maker has set up HeroHatch, ‘an incubation center that aims to foster innovation from within the organisation’, Chairman and Managing Director, Pawan Munjal said in his address to the shareholders of Hero MotoCorp in the annual report.

“With innovation and new technology as two pillars of our vision, we have recently created an incubation center within our eco-system which functions like a start-up with mentors from within and outside of Hero. Aptly named ‘HeroHatch’, the incubation centre aims to foster innovation from within the organization,” Munjal said.