India has ALWAYS been very price sensitive market. So anything that can help reduce the price will attract more sales. BaaS reduces the initial cost of ownership by more than 40%. Any EV manufacturer that does not provide BaaS model of ownership will have to suffer sales fall to those who provide BaaS Ownership Model.

What is BaaS?

Battery-as-a-Service (BaaS) is an electric vehicle (EV) ownership model where a customer buys the vehicle but subscribes to a battery service… so in effect he doesnt have to pay the price of the battery at the time of purchasing the vehicle.

BaaS model is gaining…

Continue reading →