When Ola Electric burst onto the scene, it wore the cape of affordability. The promise was simple: “We’ll electrify India without electrifying your wallet.” Fast forward to today, and Ola’s S1X+ 3rd Gen sits at a cool ₹1,20,000—the priciest scooter in the market. The Robin Hood of scooters has somehow become the tax collector.

Ola’s Premium Misfire

Ola Electric entered with a mass-market pitch but…

Continue reading →