Tag Archives: evbattery

Ola can turn Crisis into Opportunity: Battery Recall with BaaS

In the rapidly evolving landscape of electric mobility, Ola Electric has emerged as a bold disruptor. Yet, like many pioneers, it faces growing pains.

A future scenario where thousands of Ola scooters lie unrepaired outside service centers—many with deeply discharged batteries—poses both a logistical challenge and a reputational risk.

But what if this crisis could be transformed into a strategic win for both Ola and its customers?

Imagine Ola Electric launching a sweeping initiative: replacing the batteries of all affected scooters under a new Battery-as-a-Service (BaaS) ownership agreement. Instead of transferring battery ownership to the customer, Ola retains it and charges a nominal ₹1 per kilometer ridden. This model not only solves…

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