Ather Energy has a chance to dominate the world tractor market… bigger and wider wheels are paramount… it can completely capture Mahindra Tractor sales… whether Ather prefers to do this is completely up to them…. 70% of India resides in villages and of that 90 percent of Indian farms are small holding between 1 to 5 acres. It is expensive for a farmer to hire tractor and transport services frequently not only for ploughing his field… but also to transport his goods to the nearby market… and also to use as a work horse on the farm…. like carrying stuff like saplings or harvest to and from house, etc.

It would make great economic sense for Ather if it can combine the torque and low cost-per-usage advantages of Electric Vehicle to design a small ELECTRIC TRACTORS the size of electric rickshaw would be a great welcome and also lower the expense of the Indian farmer who are having to make do with very high expenses of farming…

Actually the existing electric rickshaw can be modified a little by adding bigger and wider wheel on the rear and the front. This vehicle can be a rickshaw and also double up as a tractor when needed. Since the vehicle will be under the sun providing solar panels to  dc-recharge the batteries would be a boon too. The vehicle could have Li-Ion or Lead Acid batteries….

Its sad that Enfield has chosen to ignore this huge market…. the problem with Indian market is that there is so much profit in any sector that there is no need to even innovate… just keep doing the same thing… The bullet has more or less remained the same until the last few years, Bajaj kept making auto rickshaws for so many years… but never thought of making a trike or an ATV buggy… and TVS bikes have been similar from ages…. the Nano has been the only vehicle to undergo so many changes… but even there you dont see the open top convertible Nano…. or the muscle Nano. Now even the Nano has reached a comfortable stage after GenX from where it will stay almost boringly unchanged for another decade…. the classic example is the Ambassador and Padmini… never changed its shape… neither its boot… not its hood.

Indian Engineers have yet to make… Continue reading →