“It is very easy to make in India but how to sell in India is the problem,” says Rajiv Bajaj, managing director of Bajaj Auto and the evangelist for quadricycles.

Bajaj RE60 is now branded Qute! – An awesome vehicle that is a life saver for the rickshaw driver and also increases his income by 40%… although the cost price is almost the same as that of a petrol/diesel rickshaw.

In India it seems that the the Indian Automobile Industry is still feeling its way out in the darkness as currently there does not exist the right environment either from government, bureaucracy, and such institutions. All achievements and innovations by the Industry…be it the pulsar, the Nano, the Electric car E2O have all happened in spite of (and not because of) the Government, Bureaucracy and Institutions.

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