When Ola Electric burst onto the scene, it wore the cape of affordability. The promise was simple: “We’ll electrify India without electrifying your wallet.” Fast forward to today, and Ola’s S1X+ 3rd Gen sits at a cool ₹1,20,000—the priciest scooter in the market. The Robin Hood of scooters has somehow become the tax collector.
Ola’s Premium Misfire
Ola Electric entered with a mass-market pitch but…
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India’s electric two-wheeler landscape has undergone a seismic transformation in just a few short years, and at the forefront of this electrified revolution stands Ola Electric. With a remarkable 7,77,118 electric scooters sold since its entry in December 2021, Ola has not just disrupted the market—it has redefined it.
While legacy brands like TVS Motors, Bajaj Auto, and Ather Energy have made notable strides—with cumulative sales of 6.26 lakh, 3.03 lakh and 1.55 lakh units respectively —Ola Electric has far outpaced its competition.
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