India’s electric two-wheeler market is buzzing, but Ola has a unique opportunity to capture segments that remain underserved. While premium scooters have gained traction, the real growth lies in affordability, accessibility, and visibility. Here’s how Ola can accelerate its sales momentum:

1️⃣ Gig & Z-Series: Powering the Gig Economy

The gig workforce—delivery partners for Zomato, Swiggy, Zepto, and Blinkit—needs low-cost, practical scooters especially those which dont need a licence to ride or a registration (number plate). Competitors like Yulu have already proven that sub-₹40,000 slow-speed EVs are a hit.

• Why it matters: These scooters don’t require a license or registration, making them perfect for quick adoption.

• Opportunity for Ola: Fast-track the Gig Scooter and Z-Series launch. By offering compact, affordable EVs, Ola can dominate the streets where gig workers are most visible.
• Impact: High visibility on city roads translates into free marketing—every delivery rider becomes a moving Ola billboard.

2-Wheelers are poor mans transport… here the low priced vehicles sell the most.

2️⃣ Affordable 80–100 km Range Scooters

Not everyone needs a 240 km battery. In fact, the average Indian rides just 26–40 km daily. This data is real and a google search away.

• Sweet spot: A scooter with 80 km real-world range at ₹60,000.
• Why it works: Smaller batteries reduce costs, making EVs accessible to middle-class buyers in Tier-2 and Tier-3 towns.
• Ola’s edge: With proven expertise in long-range EVs, scaling down to this segment is both feasible and profitable.

By reintroducing (80km real world range – 120 on paper) value-for-money scooters, Ola can reclaim its original positioning as the most affordable EV brand.

3️⃣ Ola Experience Centres in Malls

Footfall at standalone Ola stores may be limited. The solution? Bring Ola to where the people are. Having 1 showroom in a big mall in every big city is a must. These mall should be having high middle-class footfall (but not too premium a mall like Jio World in BKC, Mumbai)… something like the SkyCity Mall in Borivili would be Perfect. Pheonix Mall of Asia, in Gotham City… oops.. in Bengaluru is a MUST… at least one small shop.

Many times we have wanted to visit Ola Showrooms… but never get the time… Everytime we watch them pass by on the roadside we remind ourselves to come there next time…but we never are able to come there again. It would have be better if an Ola store was available in a Mall.

• High-traffic malls across major cities can host Ola Experience Centres.
• Benefits: Shoppers can test-ride, explore financing options, and engage with Ola’s ecosystem in a casual, trusted environment.
• Result: Increased brand visibility and impulse buying opportunities. In malls people are in the mood to check things out or buy things.

4️⃣ Partnering with Chroma & Vijay Sales

Ola’s products are closer to consumer electronics than traditional automobiles. That’s why selling through electronics retail giants makes perfect sense.

• Advantages:
  • Trusted retail brands with strong customer relationships.
  • Experienced sales staff who can explain EV features and financing.
  • Wider reach across India’s urban and semi-urban markets.
• Also people are more bound to trust the sales people at Chroma or Vijay Sales because of their previous positive experience at these places than Ola’s own Brand, salesmen or staff.

By placing Ola scooters alongside smartphones and laptops, the brand reinforces its identity as a tech-driven lifestyle product.

5. AFFILIATE MARKETING: Ola should create an affiliate program where influencers get paid when customers click on links provided on their social media pages and websites to buy Ola Products.

Since Ola has been facing a paid-smear campaign against it… Ola can now use these very same people to promote Ola because they will get paid a much higher Affiliate fee when promoting Ola Products.

Ola Affliates will benefit much by pushing its PREMIUM CATEGORY where the sales are usually very very very less.

Since the ticket price is large, Ola can afford a high acquisition cost (CAC).

• ​The Influencer Advantage: Instead of needing 1 million “cheap” clicks for Amazon clothes, an influencer only needs 10 serious buyers a month to earn ₹50,000 – ₹80,000.
• ​The Tracking: Every influencer gets a dashboard (Ola Creator Hub) where they see real-time “Bookings vs. Deliveries.”

Conclusion: Ola’s Path to Mass Adoption

To truly democratize EVs, Ola must go back to its roots—affordability and accessibility. Ola need to do just 2 things:

1. Launch Gig & Z-Series scooters for gig workers…. basically Introduce ₹60,000-₹70,000 range-focused scooters for everyday riders… this is already in their plan… but it possibly got stuck because of trying to use a portable battery.
2. Expand visibility through malls and electronics showrooms.

With these 2 strategies, Ola can move beyond being a premium EV brand and become the default choice for India’s masses. Of course Ola has been continuously trying to improve its service and making parts available. It has closed many shops in its attempt to streamline its service and parts availability.