The electric Royal Enfield Bullet is based on a 2005 Royal Enfield Bullet 500 and uses batteries from the Nissan Leaf and an electric motor to power the bike. The original 500cc engine and transmission has been completely discarded after a blowout.
Electric Enfield Bullet?… wanna ride?
The builder has been working on the… Continue reading
In an era when India is trying to battle the environment pollution and jump onto the clean energy bandwagon it may come to you as a surprise PlugInCaroo announcing that Mahindra could be on a mission to do away with India’s one & only electric vehicle. It is as much of India’s pride as is Tata Nano because E20 was and is the most economically practical & sustainable electric car in the whole wide World.
Who Killed The E2O – the Indian Electric Car?… the answer could be… who else but AN INDIAN!
Why we are saying this is because our voice could be the last desperate & feeble voice in the wilderness before life could be snuffed out of E2O… just like the mother Indrani Mukerjea who smothered the life out of her daughter Sheena Bora in the sensational murder case.. there is a possibility that Mahindra is trying to kill E2O. Right now E2O is lying in ICCU counting the days…
For instance how much advertisement do you see on for E2O?… now compare it with… Continue reading
Apple has not been Apple since the day Steve Jobs last came to office… of late it has become a phone with some of the most obsolete specifications EVER!!! Even the cheapest phone…the US$ 100 Microsoft Lumia 535 has a 5Megapixel front camera, Quad Core, 1905mAh battery, supports 128GB external storage and Dual Sim… which proves the point that ALL PHONES IN THE MARKET TODAY ARE AHEAD OF iPHONE 6 in quite a few specifications.
Apple iPhone-6-vs-Sony-Xperia-Z3 (128 GB in iPhone will cost you almost double the original 16GB iPhone!!!)
Electric tractors as perfectly suited for small-scale agriculture at least. The proof comes from a 2003 issue [PDF] of the Northeast Organic Farm Association’s Natural Farmer newsletter, republished here. Yes, it’s true, says the author, electric tractors are designed for mowing and light work. But people have also been converting diesel tractors to electric for real farm use with great results:
Ron Khosla, a small-scale organic farmer in New York state has converted an Allis Chalmers G to electric and told me “Our electric ‘G’ is absolutely the most important tractor on the farm. It has three times the power of the original ‘G’ which is huge and [has] enough battery life to do everything we need to on our diversified 8-acre farm… It’s totally silent. You can creep along MUCH more slowly than we could with gas. It’s silent. It doesn’t smell. It’s NO MAINTENANCE…
Imagine this has solar roof and an electric motor!!! Fun to take to the beach & Road!!!
The Culticycle is a pedal powered tractor that can cultivate, seed, spray, or pull gear for most low horsepower tasks. We talked about the first prototype almost two years ago. A new version has now been released, built around a modular tractor frame. Tim Cooke explains us how it’s built and how it works:
“It is very easy to make in India but how to sell in India is the problem,” says Rajiv Bajaj, managing director of Bajaj Auto and the evangelist for quadricycles.
Bajaj RE60 is now branded Qute! – An awesome vehicle that is a life saver for the rickshaw driver and also increases his income by 40%… although the cost price is almost the same as that of a petrol/diesel rickshaw.
In India it seems that the the Indian Automobile Industry is still feeling its way out in the darkness as currently there does not exist the right environment either from government, bureaucracy, and such institutions. All achievements and innovations by the Industry…be it the pulsar, the Nano, the Electric car E2O have all happened in spite of (and not because of) the Government, Bureaucracy and Institutions.
Apple spent more than a year investigating the feasibility of an Apple-branded car.
Apple Inc has designated building an electric car as a “committed project” and has set a target shipping date for 2019, The Wall Street Journal reported on Monday.
The project has been code-named Titan and its leaders have been given permission to triple the 600-person team, the WSJ said, citing people familiar with the matter.
For Apple, a “ship date” doesn’t necessarily mean the date that customers receive a new product; it can also mean the date that…
People in India prefer Hatchback cars more than Sedans. Perhaps the trend had been set by Maruti 800. So if you are a maker of Sedan cars you probably cut a poor sales figure the exception has been Honda City which is a better car to drive than the Honda Jazz that looks a little cooler than City.
People prefer a Hatchback in India… if not an SUV
We at PlugInCaroo would love to bring to your attention that the most looked up post on the site. It is definitely “NanoGenX vs Alto vs Eon vs WagonR“…The comparison is made with other cars which are a direct competition to Nano. These were not randomly picked but were carefully selected from a list of cars as these are the MOST SELLING CARS in INDIA.
PlugInCaroo’s Top Posts for Year 2015!
Going by numbers on our website… which is not even a website but just a blog-site…yet it was able to have effect-ed at least 100 Tata Nano GenX and 10 Mahindra E2O sales since June 2015. Wonder how many of their sales person make 100 sales in 4 Months? Most of their Dealers and sales people hardly know anything about these cars!! And do you think TATA or Mahindra cares for stuff like which salesman sold how much etc? Ha HA..
The cost of 1 GenX Nano car = Rs 220,000 (ave).
The cost of 100 GenX Nano car = Rs 22,000,000 (ave).
Profit for Company (10%) on 100 GenX car = Rs 22,00,000 (Rs 22Lakh) made just from PlugInCaroo blog in 4months… what do you think is the sales possibility in a year?… multiply 22 lakh x 3 (to get 12 month numbers) = 66 Lakhs… What do you think the company should pay as “advertisement” to the blog? … 10% of its profits? 6 Lakhs? Fair enough? Now imagine if this was a website with proper search engine reach, multiple pages, SEO, digital media and social media suppor, with support staff, etc? This websites alone could do a minimum of 500 vehicle sales a year. They would still make a profit even after paying Rs 10 Lakh to PlugInCaroo website. That is the power of Social Media now multiple this with a hundred such websites in India and you can see a Tsunami…but unfortunately there are very few independent websites dedicated to Fuel-efficient Vehicles like Nano, electric vehicles and clean energy in India…. in time they might grow.
Why are we asking these questions? Because it is very relevant… and the answer is in the Power and reach of the Internet, and the social media…
Why is PlugInCaroo a blog-site and not a website?… well… we do not want to put money from our pocket to market and sell the cars for companies who do not want to pay for the effort people put in to sell THEIR product on which THEY earn a profit. We have discussed this with many companies at various levels and the response they have is that of amusement to say the least. Simple as that. companies think why to pay “small time” websites to advertise their vehicles as they are already doing multi-million advertisements.
Many companies also feel that its easy for a million $ company to have a website or a blog or forum with people giving positive review of the various vehicles… this is anything but the truth as people reading on the Tata or Mahindra or any such website do know that these people on the website are either getting paid or could even be their own employees… so you can put in 1,000 positive review on company website and these can carry zero value because PEOPLE KNOW… they are not dumb… thats why they are google searching… AWAY from company blogs and even landing on blogs like PlugInCaroo.
Then why are we doing this blogsite? It is just an effort to counter and remove the myth and shit put out by petrol-heads and their websites. Of course paid advertisements could scale up the proportions of the reach of the site.. and increase the sales by that much. Most Car companies sell cars & bikes in the traditional way… by Radio-TV-Newspaper advertisement… One of the best ways to check if your company is advertising in modern way is to check how much they are
A. Spending via the Social Media +Blogs+ the Internet
V/S
B. Spending on Radio+TV+Newspaper.
If the Budget in your company for “B” is greater than the Budget for “A” it means you are advertising the traditional way and almost 60% of that advertisement is wasted. We can’t imagine any CAR or BIKE company in the world who would have the balls or thought process to have a bigger Social Media+Blog+Internet budget…
Another example is Prashant Kishore who not only orchestrated Narendra Modi’s victory in 2014 General elections but also the victory of the Alliance of Nitish Kumar+Lalu+Congress in Bihar Elections 2015
…And yeah… Just to give you perspective… there are much more people interested in “Holes in Mikhale Bora’s Story” (posted in Sept) than in Electric vehicles… and that post could, by the end of the year, be the top “searched” post on PlugInCaroo…
PlugInCaroo top Posts – 2015
Ather… dont make the mistake to hide behind dazzle prints or camouflage… EVs as of now due to their scarcity in India and also due to the fact that most EVs (E2O or chinese scooters) are first generation do not need to hide from cameras…even if the vehicle would go through a future change in design… keep the ev folks informed… like the one where the scooter took had a fall and scratched… thats the kind of news the EV lovers are looking for and these kind of incidents get carried over the Social Media… depending upon how you put it out in the social media…
The biggest problem that EVs ever have in India is VISIBILITY… VISIBILITY…VISIBILITY… even today the biggest problem with E2O is VISIBILITY… VISIBILITY… VISIBILITY… there are hardly any electric vehicles on the road for people to know what is an electric vehicle and what are its advantages. People have never seen a made in India Li-Ion scooter… pictures and videos would help a lot… in Mumbai its said “Jo dikhta hai… wo hi bikta hai“… Celebs have proved this to be true…
But following in the footsteps of a petrol vehicle would be the biggest mistake EVER!
In an EV scenario… creating the vehicle is just half the story… setting up the charging infrastructure is the other half. Petrol vehicles are unfamiliar with such a scenario. Also any company who comes to create the vehicle irrespective of the lack of existence of either electricity or charging infrastructure in that area are definitely trying to climb up a greased pole.
Flaunt the bike… get it across… let it be commented or discussed… dont hold back… let the vehicle industry be shocked with a Bike Company promoting its test Mule… Let There are no Rules…
Dont do it like a Petrol Car/Bike company does… most of them deal and do business in traditional way of how a refrigerator was sold 20 yrs ago… They usually pull off a silk cloth over the vehicle and hoist the scooter one final day… and then say ok we have opened the bookings let the money roll in…
If an EV company does this then people usually go… “I was not expecting this”, “expensive”, “do you have pink?”, “too powerful”, “we have power cuts in our area in our areas”, “I cant take it on vacation to the next state”, “I was going to order, but I have to pay my rent” & 101 excuses… but these are people who will not be buying the vehicle.. but have a lot of time to kill on the Internet.These could also be of people who have liked your Facebook page…
What about those people who would be interested as they find the vehicle useful and convenient but is not aware of the bike. In case of such people the news of the scooter will reach him probably 300 days after the bike is showcased in the Dealer showroom. To enable faster reach and wider publicity Ather Energy will have to use every energy of the Social Media and Indian EV websites mainly. And to make this happen they have to stat putting out interesting images & videos of the scooter…
So dont undermine Social Media… it would sell much more vehicles EVER than TV, Radio or Newspaper advertisment TOGETHER!!! Put out as many images and videos of the vehicle but make sure each is different and unique and never repetitive like the NanoGenX “Factory Visit” campaign.
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