Lets compare Ather Energy sales in 2023… (why 2023? Because after incorporation Ather completed 10 yrs of sale in the year 2023) … compare this to Ola which in 2026 completed 9 yrs after incorporation.
The sale makes most people think both are similar companies selling similar electric scooters… but their journey is completely different.
The mid-journey dip: Both had a dip mid -journey…In the year 2023 Ather was selling in 4-Digits for 9 mths before steadying its ship… while Ola sold for just 4 mths before steadying its ship.
Ather started slow and scaled up slowly… yet its sales fell… Ola sold briskly… then its sale slowed down before picking up once again.
By March 2026 Ola was averaging a steady 12,000 to 15,000 vehicles sales per mth. (Ather Energy was founded in 2013 & Ola Electric founded in 2017)
Ather Energy reached 10 years in the Year 2023… while Ola reached 9 yrs in the year 2026:
Remember that Ola had a blistering start selling Lakhs of Gen 1 and Gen 2 vehicles. Gen 1 was basically a Dutch vehicle called EterGo which was unfit for pothole filled Indian roads.
The Dutch design of single arm front “fork” scooter had to be upgraded by Ola under immense loss and upgraded to Indian “bad-road-standards” with Gen 2.
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