Ola Electric’s retail journey has been marked by uneven expansion and limited penetration into high-demand states.

While its decision to invite dealership partners is a step toward decentralizing sales… a more visionary approach would be to partner with electronics showrooms such as Reliance Digital, Croma, and Vijay Sales than Automobile Dealerships.

Ola Electric’s retail presence is now just 45 stores (list is given below as per their website) across 8 Indian cities — highlights its limitations.

While the company once grew beyond 3,000 stores and has established visibility in certain urban centers, the distribution of outlets reveals a fragmented strategy that has not fully aligned with India’s strongest demand markets.

The recent decision to invite dealership partners marks a significant pivot, acknowledging that direct sales were never Ola’s strongest point and that its core strengths lie in manufacturing and servicing.